True Soul Rebrand
Project Brief:
Develop a brand rooted in Corporate Social Responsibility (CSR) and design a comprehensive identity system + multiple applications specific to their business strategy and needs. Begin by researching an existing company to use as a model for creating a new business mission, strategy, and creative brief. Use the strategy to inform the entire brand identity, which includes a family of logotypes and a complete identity system, a business system, an advertising campaign specific to CSR and social activism.
My process
Sketches
Explorations of the physical attributes of the brand’s products and process, tying these visualizations into simplified icon sketches
Relationship of typeface appearance and communication of brand values explored
Variations of preliminary sketches with the addition of color and style refinement
