Flying Fish Wine Label
Project Brief:
Design a beverage label with an augmented reality extension communicating the identity. Development through storytelling and self-expression was explored while employing user-centered design principles to create a correlating interactive component. Surveyed consumers and discovery research contributing to design direction.
AR Experience
Upon entering proximity of the label, the user will see a full topographic lake map appear, while two “flying” fish begin an orbit motion. Pins on the map bounce. The first information circle automatically appears atop the leftmost pin. The user will tap the additional pins which will reveal three more information circles. The experience is intended for the user to enter proximity to the trigger (label), and tap to reveal further elements.
My process
Inspiration board
BACKGROUND
Build on the bold, simple nature of early illustration while capturing the beauty of creatures’ anatomy and the sky
WORD FORMULA
Action + Animal
POTENTIAL NAME VARIATIONS
Flying Frog | Jumping Tiger | Hopping Hare | Skipping Rabbit | Soaring Bear | Winged Toad | Aerial Anteater | Caterpillar Pilot | Fish’s Flight | Flight of the Fish | Flying Fish
Images borrowed from various online sources
Sketches
Variations of preliminary sketches following differing motifs, appealing to a range of audiences
