Project Brief:
Develop a unique produce packaging series that addresses a lack of sustainability in the generic packaging of this product. Film and create a promotional video for the product which showcases the package's function and design details.
Fun-Guys Produce Packaging
Filming and editing by Claire Lorimor.
My process
The problem
Current mushroom packaging uses a high percentage of plastic, making it unsustainable
Mushrooms pose a great opportunity to target younger markets by using playful, bold packaging
Cardboard material creates breathability for the produce and convenient stacking ability
Many are unaware of the many benefits of mushrooms, causing a decline in sales
Moodboard
Draw from current packaging aligning with organic, friendly, and functional packaging
Exude a memorable effect with clear and unique brand recognition
